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Yamaha Motor Co., Ltd. has separated its Corporate Planning Division from its Global Corporate Administrative Center and placed the operation under the direct control of the president in what company officials say is an effort to improve the speed and quality of management decision-making.

As a part of this move, corporate PR activities of the Public Relations Division, budget management functions of the Finance & Accounting Division, the work of executive secretaries in the General Affairs Division, and the entire Brand Management Division will all be transferred to the Corporate Planning Division.

Corporate PR activities previously conducted by the Public Relations Division will be assigned to the Corporate Planning Division, while the Public Relations Division’s information disclosure function will be transferred to the General Affairs Division. The rest of the Public Relations Division’s functions – advertising and product PR – will be integrated into the newly formed Advertising Division in a bid to enhance support for promotional operations.

In order to revitalize the system of corporate and business management toward greater quality and efficiency, some functions of the Corporate Planning Division will be spun off into the newly established Corporate Business Administration Division.